I get so proud (pronounced envious) when i see really smart people create well conceived products, then package it all up in a restrained execution. As cyclists, it was staring at us the whole damn time, and we all missed it. All but one.
Stumbled across an article on The Age to find Melbourne bike accessory business Knog had exceeded an initial $20,000 Kickstarter campaign to raise more than a million dollars for its new take on the humble bike bell.
Well played Knog, Well played.
I'll just get back to making the perfect cup of percolated coffee.
Read more at The Age.
Designed and refined in Australia.